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Hero
COMPARE
BookMarket vs. Draft2Digital
They aren't really rivals. Draft2Digital is a distributor: it sends your ebook to many stores and takes a share. BookMarket is a store: readers buy from us and you keep 100% of net. Many authors use both.
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At A Glance
At a glance
BookMarket Draft2Digital
What it is Independent bookstore + publishing
platform
Aggregator distributing to many retailers
Upfront cost Plans from $17/month One-time $20 activation fee for new accounts; $12/year maintenance fee if the account earns under $100/year
Take on ebook
sales
0%. You keep the price minus
processing fees and sales tax
About 10% of the retail price, on top of each retailer's share
On a $9.99
ebook
about $9.40 about $5.99 at a retailer paying 70% (70% D2D's about10%)
Exclusivity None None
Reach BookMarket readers Many ebook retailers and library services, plus Bookshop.org
through a partnership announced Feb 2026
Print Paperback & hardcover via Lulu, sold
on BookMarket
D2D Print: black-and-white paperbacks, roughly 45% of list
minus printing
deposit, PayPal, Payoneer or check
Footnote Draft2Digital's share figure is its own published estimate (“approximately 10% of the retail priceˮ). Your actual earnings depend on each retailer's terms.
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Which To Use When
When Draft2Digital makes sense
You want your ebook in many stores without uploading to each one yourself.
You value library distribution and broad international reach.
When BookMarket makes sense
You want to keep 100% of net on each digital sale and a direct storefront for your readers.
You publish audiobooks and hardcovers and want every format on one page.
You want AI-disclosure labels and a curated home for independent books.
Using both
Draft2Digital distributes to retailers; BookMarket is a retailer you work with directly. Both are non-exclusive, so you can do both. Point your newsletter readers to your BookMarket page, where you keep the most from every sale.
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Sources
Draft2Digital FAQ (approximately 10% of retail, activation and maintenance fees, payment schedule, D2D Print estimate). https://www.draft2digital.com/faq Publishing Perspectives, “Bookshop.org, Draft2Digital Partner…ˮ (Feb 4, 2026).
https://publishingperspectives.com/2026/02/bookshop-org-draft2digital-partner-to-make-self-published- ebooks-available-through-indie-bookstores/
Put the guide into practice
When your files are ready, BookMarket gives you one place to publish digital and print editions without giving up your rights.
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