01
Introduction
Your description has one job: to make the right reader want to read the first page. Not to summarize the plot.
Here's a formula that works.
02
The Formula
The five-part formula
Hook (1–2 sentences): in fiction, who wants what and what stands in the way. In nonfiction, the problem and the promise.
Stakes and texture (2–3 sentences): what makes this book this book: setting, voice, the twist.
Comparables (1 sentence): “For readers of Author A and Author B.ˮ
Social proof (optional): one line of praise with a real, named source.
Format line: “Available as an ebook, paperback and audiobook.ˮ
Length: 150–300 words. Short paragraphs. No keyword lists.
03
Fiction Example
Example: fiction (original)
Marisol Vega has three days to sell her late grandmother's bookshop, and one problem: the ghost who won't let her.
Hook
The bookshop on Calle Luna has a leaky roof, a cat with opinions, and a ghost who rearranges the shelves every night into messages only Marisol can read. As the buyer's deadline closes in, the messages point to a secret her grandmother kept for fifty years. For readers of cozy paranormal mysteries. Available as an ebook and paperback.