01
Short Answer
For most full-length indie fiction, $2.99–$5.99 is the sweet spot for a first book and $4.99–$9.99 for established series. Nonfiction with specialist value can go higher. Then test.
02
Ranges
Typical prices by book type
Book Typical indie ebook price
Short story or novelette $0.99–$1.99
Novella (20–40k words) $1.99–$3.99
Genre novel (romance, mystery, SF/F) $2.99–$5.99
Established series, later books $4.99–$7.99
Literary fiction, memoir $4.99–$9.99
Practical or specialist nonfiction $6.99–$14.99
Box sets (3 books) $6.99–$12.99
Footnote Ranges are editorial guidance from common indie practice, not survey data. Check the top 20 in your exact subgenre before deciding.
03
The Bands
The price bands that change your income
Under $2.99 on Amazon.com: KDP pays 35%. A $0.99 book earns about 35¢ there.
$2.99–$12.99 on Amazon.com: KDP pays 70% after delivery costs (band widened July 7, 2026).
Above $12.99 on Amazon.com: KDP drops to 35%. A $14.99 ebook earns $5.25 there.
On BookMarket: you keep the price minus processing and tax at any price, but the fixed 30¢ card fee weighs heavily below $2.99. At $0.99 you keep about 67%; from $2.99, about 87% or more.