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Introduction
A launch isn't one day; it's a sequence. Use this checklist from 90 days out.
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90 To 60 Days
90–60 days before launch
☐ Final edit and proofread complete
☐ Cover final, ebook and print
☐ Book description written and tested on readers (how to write one☐ Categories, keywords and genres researched
☐ ISBNs assigned per format
☐ Advance reader copies (ARCs) ready to send
03
60 To 30 Days
60–30 days
☐ ARCs sent to readers who agreed to consider reviewing (no payment, no required rating)
☐ Print proof ordered and checked
☐ Launch-week promotions booked
☐ Author page updated on every store
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